Craig Filek (FY – Lek) is the Founder & Creator of Purpose Mapping.  With over 20 years experience facilitating deep inner work, Craig developed Purpose Mapping to bring his own life into alignment after walking away from a 7-figure business, and what he thought would be his ideal life. Now he guides high-achievers around the world to realize their full potential by  clarifying their purpose, aligning with their flow state by playing to their strengths, and making a meaningful contribution every day, one tiny step at a time. Executives, entrepreneurs, investors and professionals around the world seek Craig’s guidance when making life-changing decisions.

You can begin Purpose Mapping for free at

On this episode of She Rises, Host Giovanna Capozza talks to Craig Filek:

  • Craig Filek was a philosophy major and has developed a unique system for finding your purpose.
  • Craig applied integral critical thinking to personality information and psychology and philosophy and came up with a few key ideas.
  • Craig experienced an excruciating existential moment of angst that made him say yes to his “call to adventure.”
  • Craig talks about where he guides people when they have an idea of their purpose, but they’re not sure how to fulfill it.
  • There are four quadrants to your purpose, and one of them is your strengths.
  • You need to have a vision for your purpose.
  • You need to have a mission in service of developing your strengths to give your contribution to the world.
  • You need to ask yourself, what’s the one thing I can do today that makes success inevitable?
  • If you don’t care about finding your purpose, you live on the golden hamster wheel until you get fed up with it.
  • Getting good at going through transformational periods is important because they just don’t stop.
  • Craig’s Message: Don’t fight your environment, it’s too powerful – structure your environment to work for you.
  • Craig talks about how building your contribution system around your flow state helps you make money from your purpose.

Tweetable Quotes

  • “Purpose is the reason something exists.”
  • “The only thing we can really know is that we exist.”
  • “If you’re always focused on the next right step, you’ll get there.”
  • “You can transform your life and live an authentic life that helps you live in flow every day.”

Resources Mentioned


She Rises Podcast by Giovanna Capozza Craig Filek
Find Your Purpose
00:00:00 00:00:00

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